Working on case studies videos are always interesting – we learn so much about the campaigns, and without having to do the actual planning, designing (and stressing), we get to see all the lovely results.
This campaign was cheeky – Scoot airline noticed an American counterpart had been sharing remarkable similarities in branding, and launched a campaign thanking their doppelganger for loving Scoot.
Titled “Inspiring Spirit”, the campaign shows that we do not always need to go to court to win. Sometimes, humor is a better, and more profitable route to take .
This campaign has since won a Cannes Silver Lion award, and generated more than 40 million USD in earned media.
Make fun, not war.
Agency: Saatchi & Saatchi Singapore