Find out how much you can save on motor insurance from this series of TVCs, created by DirectAsia.com using life testimonials of their customers.
Working together with Lowe Singapore, we handled the post-production aspect of the job -editing, graphics animation and colour-balancing.
There were four stories to tell, and each story was edited into 15 seconds, 30 seconds and 60 seconds versions. These were shown on local TV stations and online.
Curious how much the four customers had saved and what they used their savings for? Here is a quick look:
There is Raymond who saved $245 and used his savings for …
a car camera …very good practical choice =)
And Suhail, with his family here,
Suzanna, a young mom,
is happy to have more money ($360) for her son’s expenses…awww – her son is so cute!
And finally, Linda, who through her savings of $650 on car insurance
can afford more on her wants ( Yeah!)