Unilever Pond's Greatest Acts Of Love
Agency: Ogilvy Public Relations Worldwide
An animated scrapbook celebrating love. The book opens. Still pictures come to life, as lines are completed by an invisible pen.
Romantic snippets of past TVCs are refreshed in this “Greatest Acts of Love” scrapbook. Viewers are brought down memory lane, then invited to share their own great love stories.
Customized for different languages and product ranges, the various versions of this contest video were shared on Facebook, YouTube and at product launches.