SINGAPORE PRESS HOLDINGS LIMITED Zaobao CrossRoads

Client: SINGAPORE PRESS HOLDINGS LIMITED



This is a series of trailers to showcase various weekly segments of the Chinese newspaper Lianhe Zaobao. The unique features of each segment were highlighted through the artful play of words, typography and illustrative elements. A combination of 2d animation, sound effects and music, brought the storyboards to life, introducing the audience to the unique worlds the newspaper has to offer.

"Crossroads” is published every Monday and it focuses on news about new immigrants. The colourful pins represent individual thoughts and opinions. As they multiply and interact, cultural exchanges, understanding and social cohesion are achieved. By adding talk bubbles and background sound of people chatting, we further enhanced the metaphorical representation of the pins.

These trailers were produced for Out Of Home media and tradeshows.

Audio services provided within the package included:
- Music Composition & Direction
- Sound Effects & Design
- Audio Mixing

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