SINGAPORE PRESS HOLDINGS LIMITED Zaobao Now

Client: SINGAPORE PRESS HOLDINGS LIMITED



This is a series of trailers to showcase various weekly segments of the Chinese newspaper Lianhe Zaobao. The unique features of each segment were highlighted through the artful play of words, typography and illustrative elements. A combination of 2d animation, sound effects and music, brought the storyboards to life, introducing the audience to the unique worlds the newspaper has to offer.

“Now” is a lifestyle segment which informs and updates readers of the latest trends. We embellish the play on Chinese homophones 品味 (enjoy) and 品位 (quality), by showcasing luxurious lifestyle items amidst camera flashes, enticing viewers that they can too, enjoy the quality life.

These trailers were produced for Out Of Home media and tradeshows.

Bookmark and Share