The purpose of the Next Generation Nationwide Broadband Network trailer was to inform and attract business users to the suite of broadband solutions offered by StarHub. The key was to create a sophisticated video which presented all the information in a clear and succinct manner. Instead of showing the solutions in a current, real-life environment, we created a 3d city with a clean, futuristic look, conveying that the solutions offered are not just catered for the present, but are future-proof, for the “Next Generation”. The fast speed optic fibre travels through the city, introducing, through the rising four pillars of support, what StarHub has to offer. Careful thought went to ensuring the look was consistent with StarHub’s corporate business branding.
This trailer was shown on cable channels, road shows, trade shows and online media.