88.3 Jia FM From Home To Home

Client: 88.3 Jia FM

2D/3D Motion Graphics animation, showcasing the various target audience groups.

To present a bilingual station in a way that does not alienate either the English or Chinese speaking audience. Finding the right mix of music from different genres spanning sentimental ballads to pop that will engage the audience, was slightly challenging to say the least. Also, having to interweave all the different messages such as the launch of a new station (branding), integrating the lifestyle segments (programme offerings), its uniqueness as a bilingual station, and promotion of DJs seemed like an arduous task. Check out how we pulled it together in the end.