Chingay 2008 Display Titles

Client: Chingay

We set out to reinvent ourselves having worked on the Chingay project for 3 years. This year we were posed with an open brief on the theme of multi-culturalism. Chingay 2008 was held at City Hall and this change in venue gave us an opportunity to vary our style to maximize the mileage of the screens placed on both sides of the stage.

The inspiration came from a Chinese frame with intricate details. Melding together a combination of cultural motifs, the design team created a multi-ethnic kaleidoscopic canvas of emotions and ideas.

Different set of projections meant that there was more GFX work to accommodate and “more” screen space which equates to more content to create. Hence project management was crucial to avoid any bottlenecks in post production.