Singapore Tourism Board STB TTDI

Client: Singapore Tourism Board



Tradeshow video to convey the grand masterplan for Singapore 2010, some of the places were still being developed so much had to be visualized. There was a balance that had to be struck between live action footage with graphic animations and artist renditions. It was content heavy so there was a real need to find the best way to order information (we decided on color coding the different sectors so as to bring the audience on an aerial tour of Singapore by sectors), as well as show as much as possible while still making it snazzy.

Interplay between typography and visuals to show distinctive traits of the ethnic quarters eg. Chinatown by Trishaw rider etc… while new developments were target audience driven e.g. Orchard Rd is represented by 3 shopping girls, so that the video fulfills its marketing needs while still addressing the audience directly.