Sony Xplod

Client: Sony

Think of Gaming, Night and Speed. Combine that with amplifiers and speakers that pulsate in a racing environment that resolves into a giant X.

We were targeting the Gaming Generation with this ad. The audience had a chance to choose their "weapons" for their ride right from the beginning.

We were posed with the challenge of showcasing the audio components within a car. The challenge lies in creating a translucent 3D texture combined with an X-ray effect to showcase the speakers within.