Huntsman (Singapore) Pte Ltd EverGlide

Client: Huntsman (Singapore) Pte Ltd

Chafing is a common problem for anyone who exercises for long hours.

The client wanted to explain how Everglide technology can make sportswear more comfortable. As this video is to be used at sales meetings and industry trade shows, it is important that the message can be quickly explained and easily understood.

To facilitate comprehension, the story is structured in a linear problem-solution sequence. For audience to better relate to the problem, live footage of athletes exercising are used. A microscope perspective would help to clearly show how the technology works, so we created a 3d skin layer and used 3d animation to provide a step by step understanding of the process.