Ippudo Singapore Pte Ltd Ramen

Client: Ippudo Singapore Pte Ltd

Ramen is a Japanese cultural icon. To capture the essence of its appeal, we highlighted what makes a good ramen – the broth, the noodles, and the chef’s skills in cooking the ramen just right.

This 30-seconds TVC, covering two filming locations, was shot in just one day. Following editing, graphics, and colour-correction, Taiko music was composed for the TVC to further corroborate the authentic Japanese experience one would enjoy at an Ippudo restaurant.

The TVC, and its 15-seconds version, can be seen at Hello! Japan TV channel.