SINGAPORE PRESS HOLDINGS LIMITED MyPaper
Client: SINGAPORE PRESS HOLDINGS LIMITED
My Paper has revamped itself and wants to showcase the changes.
Hands filmed in green-screen are introduced into the video and accessorized differently to represent a variety of readers. The hands interact and create the changes in the content, reflecting how readers' interests are constantly re-shaping My Paper, keeping it current, relevant and interesting.
This video is used in road shows, trade shows, sales kits and internal presentations.