StarHub Secure - SafeShield

Client: StarHub

“Safeshield” is one of a series of trailers to introduce the online security services provided by StarHub.

Taking on the project from pre-production to post-production, our challenges included translating the service in simple, comprehensive steps, merging the real world with the online world, and finding the perfect family cast.

To help the audience understand the online service, we filmed in both live and blue screen environments. At post-production, we created an online data world, where the Hub Trooper, with the help of 2d and 3d animation, explained the service. This world was then further merged with the real world, to help the audience identify with the service in real life.

The trailers were shown at road shows, trade shows, StarHub website and online media.