PaddlePop Case Study Video

PaddlePop Case Study Video

Recognizing a changing and increasingly competitive market for children’s attention, Max (PaddlePop) seeks to rebrand itself to be continuously relevant and engaging.
An existing mascot – the Max (PaddlePop) lion is revitalized and rebranded a TV star.


This successful campaign is encapsulated in a case studies video for awards submission.

While there are plenty of campaign highlights to showcase, the setup of the challenges faced, is lacking in visual materials. So we helped to tell the beginning of the story by recreating a visual world, detailing why and how this campaign all began.

 

Client: Unilever
Agency: Lowe

 

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