DirectAsia.com TVC

DirectAsia.com TVC

Find out how much you can save on motor insurance from this series of TVCs, created by DirectAsia.com using life testimonials of their customers.

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Working together with Lowe Singapore, we handled the post-production aspect of the job -editing, graphics animation and colour-balancing.

There were four stories to tell, and each story was edited into 15 seconds, 30 seconds and 60 seconds versions. These were shown on local TV stations and online.

Curious how much the four customers had saved and what they used their savings for? Here is a quick look:

There is Raymond who saved $245 and used his savings for …

DA_Raymond

a car camera …very good practical choice =)

DA_carcamera

And Suhail, with his family here,

Suhail
who had brought them for a holiday. (He saved $1300!)

Suhail_familyphoto

Suzanna, a young mom,

Suzanna_baby

is happy to have more money ($360) for her son’s expenses…awww – her son is so cute!

Suzanna

And finally, Linda, who through her savings of $650 on car insurance

Linda

can afford more on her wants ( Yeah!)

Linda_1

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